We all know that products don’t sell themselves and that most of the magic is actually hidden in proper marketing campaigns – your services and products will only be as good as your best marketing opportunity. Without one, your chances of achieving some serious profit are quite slim, and it is quite a common occurrence that two extremely similar products had totally different level of success solely because their marketing campaigns took a different approach and one was more appealing to the customers.
Of course, the product and your services do matter,but any child can tell you that good marketing can hide the flaws of your product, while emphasizing the strengths, which is something you can see every time you turn on your TV or browse the web, and this is why the importance of marketing cannot be understated. An investment into a good marketing campaign can pay back itself, but finding a good one can be a difficult task.
Old school marketing methods include TV and radio commercials, sharing of fliers and so on. A lot of people claim that this is a thing of the past, but let’s stop there for a moment. Sure, it’s a digital age, but not everything has to do with technology, and there are still clear benefits from this particular type of marketing. For example, the elderly will be much more likely to be drawn to some more traditional approaches since TV is still their main source of acquiring information. Naturally, this is something totally based on your products and services’ target audience, if you are aiming at older people, those who rarely use the internet, then this is the proper way to go.
The downsides to this are also present, and we will present to you two of the most common ones. First, traditional marketing can be expensive, and even the simplest radio or TV ad will cost you a lot of money, especially if you want to be seen or heard by a lot of people. Second and probably more important downfall is that it can be quite difficult to properly target your happy wheels demo audience. This is usually done by placing your ad during the airtime of those shows that your target consumers are most likely watching, but anyhow you turn it, a lot of people will not be interested – which is wasted money.
New School Marketing
Modern approaches work on the principle of highly targeted advertising, which can bring more benefits for smaller amounts of money invested, and most of them focus on social media networks such as Facebook, Twitter, Google+ and YouTube, where you can easily find the desired customer and present what you have to offer almost free of charge. Of course, this is all enabled by the vast amount of data about each user available to those networks, and you will need to buy sponsored ads and get the chance to carefully select when and who will see your ad. Furthermore, feedback can be instantly received and you can freely engage your users and gather all the information that can help you in the future.
This, combined with modern websites which are frequently updated, provides you with the ultimate tool you need to advertise online. There you can promote products any way you like, and there are unlimited ways of reaching your customers and presenting your product. Of course, even this is not a guaranteed way of achieving success, as even the biggest companies sometimes fail with their own promotions. If you think that you will need the help of the internet to promote your business and your brand, then don’t be afraid to ask help from a professional, and there are many secrets that can be used in this area. On the bright side, every marketing campaign can be measured and its success can clearly be tracked, giving you the option to make tweaks and change things the next time. A good, informative website with a lot of related content and well managed social network profiles are the essential tools to use in order to create your online presence. This, of course, does not prove that you should stay away from some traditional methods; on the contrary, you should carefully use both approaches to your advantage.