Brands are ignoring 60 percent or more of the U.S. consumer base, according to a new study. The study proclaims that an area of the country it calls “The New Heartland” is a culturally different swath
The Software Tools in My Company’s Arsenal
Startups need to do a lot with a little. The right software can make a big difference and picking the right “stack” to handle all your company’s key functions is a critical decision.
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4 Ways to Cut Down on the Hidden Costs of Sales
How much does it really cost to close a sale? Sure, there’s the salesperson, the swagger and relentless pursuit of the deal (which all comes at a price). But there’s also a massive opportunity cost most companies overlook.
How to Motivate Your Content Marketing Team
Smart marketers know that content marketing metrics can be used to optimize future strategy. But, these same metrics can also be used to reward and incentivize individual contributors. Incentivizing a content marketing team — similar to
Expert Advice: What to Do When an Employee Is Caught Stealing
Q: How do I fire an employee who was caught stealing?
A: Joyce Margulies, a Memphis, Tenn.-based attorney and chair of the American Bar Association’s Section of Labor and Employment Law, says entrepreneurs need to do
Active or Idle, Everyone Is Wearing Gym Clothes Now
Active or idle, everyone loves “athleisure.” So much so that fitness-inspired togs are among the hottest trends driving America’s apparel market.
Comfortable, affordable, versatile and increasingly stylish, activewear is no longer just for the gym. Sleek hoodies and stretch pants
From Instagram to WhatsApp: A Snapshot of Facebook’s Acquisitions (Infographic)
Back in July 2007, Facebook made its first acquisition when it bought Parakey for an undisclosed amount of money. The company has continued to buy up other sites in the years since — most notably, messaging service WhatsApp
Content Marketing Strategies You Can Steal
What’s the profile of a modern, best-in-class content marketer? Bymodern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is
How Much Time Do Your Employees Spend Doing Real Work? The Answer May Surprise You. (Infographic)
Your employees are at work. Sure. But there’s a better than 50 percent chance that they aren’t getting real work done.
Employees say that they only spend 45 percent of their time at work actually completing their
How to Avoid Inappropriate Public Statements, Blunders and Fiascos
Comments uttered by Uber’s senior vice president of business, Emil Michael, at a private dinner held by the company last week have created quite a stir.
Michael suggested his company embark on opposition research to fight journalist critics of
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