Tough economic times mean that everybody needs to maximize their spending power, and eCommerce is the means to do just that. The web is the most cost effective sales channel for businesses, and consumers use it to find the best deals on the goods and services they desire. Overcoming the geographical restrictions of traditional brick-and-mortar stores, eCommerce allows you to deliver your business directly to the consumer, wherever they are and whenever they need it. But it takes more than simply having an online store to be successful in eCommerce – consumers need to be presented with the right products, effective online marketing activities must be implemented to drive traffic and boost sales, and there must be constant improvement of the customer experience.